Presskit
In La Plagne, the topography of the destination is reflected not only in its landscape but also in its history. The past and future are intertwined, bearing witness to a vibrant heritage, and to visions that are passed on through a tradition of enlightened and bold innovation.
This depth of perspective is clearly illustrated by the resort's red hat logo: this iconic feature has always managed to evolve with the times, and to celebrate its 60th anniversary, it has been given a new, playful and colourful visual identity. Another epic adventure, another collective achievement built up over generations: the Olympic Bobsleigh track, rooted in the ‘road bobsled’ culture of the 1950s, is gearing up to prepare for the Alpes 2030 Olympic Winter Games, nearly 40 years after the Albertville 1992 Winter Olympics.
As illustrated by the universal symbolism of the nesting doll, La Plagne’s multi-layered character reflects the richness of a destination that is more subtle than it appears at first glance. The aim of this press kit is to explore the latest news from La Plagne with the depth and insight of a different perspective.
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Press Kit Herbst winter
